Creator Programme
Culturebrief.
Kim · The Citizen’s Brief
October 2026
Saint & Citizen
Theroomwherecultureismade,openedtothepublic.
Your Assignment
“Whatdoesittaketobuildthelifewewant,andwhogetsaccesstoit?”
The question your series answers
You host The Citizen’s Brief, a twice-monthly series where you take a question our community is already asking and give your take.
Your role
Choose the topics with S&C and break each one down in your own voice.
How we plan it
Topics are agreed in advance, so pick stories that will still be relevant.
Kim · Culture
Content format + platform.
Each episode pairs one question with one person to watch: someone from a marginalized community doing notable work on that topic.
The breakdown
Open with the story or person that brings up the question, then give your take.
Your topics
Your own categories, starting with money, work and class. A topic works when your audience is asking it and there’s a story or person to open with.
Where it lives
About 2 minutes 30 seconds. Shared posts on Reels, TikTok and YouTube Shorts.
Kim · Culture
Numberofdeliverables.
Your total is confirmed in writing alongside the production timeline.
2
Episodes a month until March 2027
Kim · Culture
Creative objective.
The viewer understands the story and knows why it matters to them.
A good episode
Makes a story people saw in passing clear in under three minutes.
Your voice
Informed, warm and direct.
The angle
Take a question women in our community already ask each other and give your honest take, using a current story as the way in.
The S&C link
Close with: ‘This is the kind of conversation we have in the room. AXCS gets you in. Link in bio.’
Kim · Culture
The set.
Both episodes are filmed in an Airbnb in Brooklyn.
Room
A home office in Brooklyn, New York.
Light
Warm lamps and natural window light.
On set
The art department dresses the background to match each topic.
Cameras
Two cameras on you throughout.
Kim · Culture
Shot list.
What Krystian films on the day.
Establishing wide
The full office, before you start speaking.
You on the topic
You sit right of frame with the room behind you.
Match cuts
Imagery related to the topic, cut to your words.
Details
Hands, desk objects and light in the room.
Kim · Culture
References.
How the series should look and feel.
Places + Faces
The standard for tone and pacing.
Adidas Originals
The standard for composition.
Kim · Culture
Key specifications.
S&C films two episodes in one day in New York, then edits and packages them.
Topics
Agreed before filming. Share sources for world affairs and finance.
Filming
Wed 4 November, New York, with Krystian. Two episodes in one day.
Picture and sound
Vertical 9:16. Good light, clear audio.
Editing and posting
S&C edits and sends you the cut. Analytics at 7 and 30 days.
Kim · Culture
Delivery,review+publishingdates.
November dates below. Each month follows the same four steps.
Topics
Topics agreed with one round of feedback.
Approved by Mon 26 Oct
Film
Both episodes in one day in New York.
Wed 4 Nov
Review
S&C sends each edit for one round of notes.
First cuts 11 and 19 Nov
Publish
Episode 1, then Episode 2, set with you.
16 Nov and 24 Nov
Kim · Culture
Editschedule.
Your episodes go to S&C’s Editor 1.
S&C edits and sends you the cut, and checks sources before the final.
Next Step
Confirmyourassignment.
Reply to confirm you’re happy with this brief. Bring any questions to your call with Giulia this week.
